Photo: Lauren McPhillips

Photo: Lauren McPhillips


Ashley Cassidy Seale

Ashley prefers to wake to the sound of dancing waves. She’s unquestionably part-paralian, and happiest near the water. This defines her. Habitually speaking, she begins each day with a frothy coconut milk cappuccino. An ardent collector of treasures and passport stamps, Ashley is currently searching for the elusive second half to the antique Staffordshire dog she found in Bruges. She is an enthusiast of open air markets, learning to surf, and fresh flowers at home. She is equally passionate about nutrition, health, and plant-based living. 

Harnessing her entrepreneurial spirit, Ashley founded Ruby Social Co. – a creative studio for clever brands – after a decade in the PR and marketing industry. She offers communications, content, and event design services for a select range of clients across the lifestyle, wellness, and design worlds.

She and her work have been featured in Domino, FLARE, Vogue, and The Globe and Mail. After enjoying a six month sabbatical with her husband Andrew in Paris and Biarritz, the two are back at home in Toronto with their daughter.

This is a personal journal of her travels, stories, and discoveries.